The Mary Lee Taylor Pet Milk Cookbook collection consists of over 75 recipe booklets published from 1937 to 1961. Pet Milk was represented by Gardner Advertising Company of St. Louis. In the early 1930s, Gardner Advertising employee, Erma Perham Proetz, created the personality and pseudonym of Mary Lee Taylor. Proetz was key in the development of the Pet Milk Kitchen with Mary Lee Taylor serving as the Pet Milk home consultant to the American housewife.